Zwift To The Sword: Road Grand Tours Takes On The World Of Virtual Cycling

Joe Robinson 15 May 2018 The newest competitor to Zwift is still in beta and offers some food for thought for virtual cycling users When somebody comes along and introduces us to a new product that we have never used before and it turns out to be a success, it makes it pretty difficult for subsequent competitors to offer a similar product. Since its beta launch in September 2014, Zwift has been pretty much the only option for virtual cycling, a format in which you can turn your cycling training into an interactive game. Its neat graphics and inclusive world have been embraced by the cycling community and its clever use of professional cyclists and social media have made it a household name despite being such a new product. It has grown to a point in which there are half a million worldwide users and that, via Zwift, you could ...

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