UK road brand Vielo coming to Sea Otter to court US dealers

GATESHEAD, England — U.K. distributor Vielo Sports launched its own Vielo bike brand in January 2018, with a focus on delivering an all-road bike, the V+1, that could be ridden more comfortably in harsh U.K. conditions. “I wanted to provide a bike that was for U.K. riders riding in U.K. riding conditions. The tarmac we have is very poorly maintained, so regular road bike riders that are riding on 23-, 25- or even 28-mil tires are just getting beat up to shreds,” said Vielo Sports managing director Ian Hughes. “It’s wet in the U.K., so having mudguard eyelets is important. Cable routing: For some stupid reason the U.K. has the back brake on the left side, so on every single bike coming into the U.K. cable routing is a compromise, and I just didn’t want to compromise. I want to make it look really neat and tidy for U.K. customers. ...

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