UK road brand Vielo coming to Sea Otter to court US dealers

GATESHEAD, England — U.K. distributor Vielo Sports launched its own Vielo bike brand in January 2018, with a focus on delivering an all-road bike, the V+1, that could be ridden more comfortably in harsh U.K. conditions. “I wanted to provide a bike that was for U.K. riders riding in U.K. riding conditions. The tarmac we have is very poorly maintained, so regular road bike riders that are riding on 23-, 25- or even 28-mil tires are just getting beat up to shreds,” said Vielo Sports managing director Ian Hughes. “It’s wet in the U.K., so having mudguard eyelets is important. Cable routing: For some stupid reason the U.K. has the back brake on the left side, so on every single bike coming into the U.K. cable routing is a compromise, and I just didn’t want to compromise. I want to make it look really neat and tidy for U.K. customers. ...

Read on Bicycle Retailer


More Like This

Card image cap

Hayes spins off ProTaper brand, expands Road Show dealer training

View
Card image cap

Sea Otter 2018: Brands return after absence; e-MTBs make their mark

View
Card image cap

Goodyear launches premium bicycle tire line

View
Card image cap

Italian Pavilion returns to Sea Otter expo, highlighting nation’s brands

View
Card image cap

Rick Vosper: OK, so we have 7,000 bike shops. Now what?

View
Card image cap

Cargo bike startup rebrands, expands offerings and begins sales through IBDs

View
Card image cap

Vosper: Flipping the script, Part One: Stop pushing units, start winning — and keeping — customers

View
Card image cap

The Czech Republic's Apache Bicycles looks to grow outside its native market

View
Card image cap

SwissStop Disc Brake Pads Recalled

View
Card image cap

Huffy rolls with the times

View