Time Re-Enters Shoe Market With High-End Osmos Range

Joe Robinson Tuesday, March 5, 2019 - 08:59 Carbon soles and one-piece uppers, the French brand has left no expense spared €399-249 Those of you with a long memory can probably recall a time when Time was known for its shoes just as much as for its pedals and bikes. After all, it dominated the market back in the 1990s alongside the likes of Sidi and Northwave. For example, did you know at the 2000 Tour de France , 100 of the 180 in that year’s peloton wore Time shoes? But with times changing and after falling behind giants such as Specialized, Giro and Fizik, Time suspended its footwear branch of the business in 2013 deciding to concentrate on bikes and pedals. But now, five years on, Time has relocated part of its operation to Trento, northern Italy, partnered with ski-boot experts Rossignol Lange and relaunched the shoe side of ...

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