The "Why" Behind Sram's Powertap Acquisition

By Dan Cavallari In among the flurry of news coming out of Sea Otter Classic last week was the tidbit that SRAM had purchased PowerTap from Saris . At first glance this may seem like a head-scratcher — SRAM already owns a power meter company, Quarq, so why would it need a second one? As it turns out, SRAM is hoping that this strategic move will pay off by offering its consumers something that had been missing in its Quarq lineup: a pedal-based power meter. “This expands our offerings available to consumers,” says Maggie Kay Mcbride, Quarq’s brand manager. “We understand some people can’t be stuck with one wheel or crank. If anything, this should make an easier journey for people looking to enter power.” The complete story appears on VeloNews.com .

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