The pros (and cons) of social media

The pros (and cons) of social media

Felix Lowe 7 Jan 2019 Media exposure is how teams secure sponsors, so could we see a time when social media following is as valuable as actual race wins? Something rum happens this winter: Tejay van Garderen joins Education First-Drapac from BMC . That a US rider should join a US team is hardly unusual. It’s also not that team manager Jonathan Vaughters is recruiting a cyclist whose last good three weeks came a good three years ago. It’s that he’s taking a punt on someone with zero social media presence. Education First-Drapac is a team that owes its continued existence to a Twitter-led crowd-sourcing campaign ; a team whose rider Lawson Craddock battled through the Tour with a fractured scapula while asking his followers to help save his local velodrome – raising around $280,000 in the process . With more characters now available in a single tweet than an ...

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