The Outer Line: Inside Velon’s current fight with the UCI

Almost every discussion about the future of pro cycling comes down to creating a new business model for the sport. Study after study have suggested that cycling’s fundamental challenges are anchored to its reliance on sponsorship, and its related inability to transform the racing calendar into a more exciting, fan-accessible and season-long narrative. Velon, the […] Read the full article at The Outer Line: Inside Velon’s current fight with the UCI on VeloNews.com .

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