The Birth Of Van Rysel: Road Bikes Designed For Performance

Sponsored 25 Mar 2021 How Decathlon’s in-house performance brand wants to make the pleasure and benefits of cycling accessible to all For Van Rysel, Decathlon’s in-house performance road cycling brand, the clue to its heritage is in the name. Born in 2018, the company’s title means ‘from Lille’, a tribute to Decathlon's headquarters in the north of France where the bikes are designed and built. Rysel, the West Flemish name for Lille, also serves as a tip of the hat to the nearby Roubaix and Flanders cobbles where testing takes place. In fact, each frame is marked with the lion of Flanders to put the region’s stamp on the bikes. Decathlon’s cycling heritage stretches back decades. From 2000 to 2008, when Van Rysel was known as B’Twin, it partnered with professional teams Cofidis, AG2R Prévoyance and AG2R La Mondiale. Those technical partnerships made it possible to accelerate the development and ...

Read on Cyclist


More Like This

Card image cap

Decathlon launches new high-end bike brand, Van Rysel

View
Card image cap

Here's everything we know about the new Decathlon Van Rysel range

View
Card image cap

Here's everything we know about the new Decathlon Van Rysel range

View
Card image cap

Black Friday Decathlon bike deals | Van Rysel road bike for just £560

View
Card image cap

Van Rysel’s value-packed £2k bike, dazzling kit from Alé, Endura’s packable jacket and summer sunglasses from Smith

View
Card image cap

Exept Allroad long-term review: Custom Italian modular monocoque

View
Card image cap

The Outer Line: Using motion-detection system to get the right bike fit

View
Card image cap

Shoddy’s best budget product picks of 2020

View
Card image cap

Torgny Fjeldskaar has designed some of the most iconic bikes of the past two decades

View
Card image cap

Rapha launches Classic and Explore shoes

View