Strava thumbs Facebook: "Strava's for summit views, not fake news"

Strava thumbs Facebook: "Strava's for summit views, not fake news"

Social media these days can have a negative reputation, often deservedly so. Today, Strava kicked off an advertising campaign that touts the social media app's unique focus on athletic community and shared physical activities. Clearly toying with Facebook, Strava has ads with slogan like " Strava’s for giving respect, not creeping on your ex" and "Strava's for personal records, not political rants." Strava's campaign will appear on billboards, bus shelters and wall barricades in select cities around the world. Strava doesn't disclose how many users it has, but the site does claim a few big numbers: One billion activities uploaded 16 activities uploaded every second 1 million athletes join every 40 days 2.3 billion kudos given between athletes last year As with Facebook, Strava has a thumb icon that you can click for every activity post. On Strava, it's called giving kudos. "Kudos are all about recognizing the effort of ...

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