SmartEtailing president talks click-and-collect on new Channel Mastery podcast

Ryan Atkinson

DURANGO, Colo. (BRAIN) — Ryan Atkinson, co-owner and president of SmartEtailing.com , sees click-and-collect retail as the opportunity to reconnect consumers to stocking retailers. “Consumers want the product now and they’re being trained by the Walmart’s and Target’s of the world,” Atkinson said in a new Channel Mastery podcast episode. SmartEtailing is a specialty bike marketing company that aims to connect IBDs, brands and target consumers across multiple channels, Atkinson acknowledged that Walmart and Target own their own stores and thus have the advantage of nation-wide logistics to serve consumers. Retail behemoths continue to leverage their inventory position, which is closer to the consumer than Amazon’s fulfillment capabilities, he said. “Fundamentally, the IBD network has the same thing. We've got the best product distributed across the country close to consumers,” Atkinson said. “The question is how do we use technology to connect those two?” He said SmartEtailing.com exists to solve ...

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