Shimano going all in on women's indoor cycling shoe

The Shimano IC5 women's indoor cycling shoe in purple.

NEWPORT BEACH, Calif. (BRAIN) — Peloton's popularity has many women in the market for cycling shoes. But the shoes have to be fashionable, comfortable and functional. With New Balance and Tiem entering the market, Jessie Gascon , Shimano's North American lifestyle gear product manager, spent some time indoors. "I worked with a lot of local studios with prototypes with both the newbie and the committed indoor cyclist," said Gascon, a Shimano product manager and developer the past 15 years. "Then I traveled to hot pockets of the marketplace: California, New York, Texas, Florida and other stops. I personally took a lot of these spin classes. Now, I truly understand why this thing is booming. They are extremely satisfying. Very motivational and emotionally satisfying. A lot of people are embracing this as a lifestyle." The result is Shimano's IC3 ($115) and the IC5 ($125) in six colors. Designed as a slip-on ...

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