Safety First: How Specialized Is Pushing The Boundaries Of Helmet Design

Sponsored 24 Mar 2021 In the face of an industry aligning in its standards, Specialized dives head first into revolutionising helmet design Apart from the bike itself, the helmet is the most important piece of kit any cyclist owns. It goes without saying that having the wrong one can be life changing. So it's worth getting it right. Like with its Body Geometry kit, Specialized prioritises finding the perfect fit for each individual to ensure lasting comfort, but not before guaranteeing the best possible protection. ‘Specialized’s focus on every design is 100% centred on protecting the rider, that’s where we start and finish each project and each decision throughout the process is made with that as the main goal,’ says Alex Jerome, helmets product manager at Specialized. He emphasises that safety has to take priority even on high performance items, ‘If we have to trade a performance feature such as ...

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