Representation matters in cycling, too

SRAM’s coordinated media blitz for its new Red eTap AWS and Eagle AWS wireless drivetrain components obviously created quite a stir yesterday — press embargoes for major products from big companies tend to have that effect, after all. There was one aspect that didn’t receive nearly as much attention, though, despite the fact that it … The post Representation matters in cycling, too appeared first on CyclingTips .

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