Rapha 'Riding is the Answer' campaign aims to get more people on bikes

Joseph Delves 7 Jun 2018 From beginners to old hands. A series of inclusive clubhouse events this summer aims to bring the bicycle to an ever greater audience This summer marks Rapha’s first-ever brand campaign. Touting cycling as a universal panacea to a number of everyday life stresses, like poor health, tension, and a decaying and polluted urban environment, the campaign will see events at stores across the globe. The aim is to help grow cycling even more and get a new crop of people involved with riding bikes. Having done pretty well out of bike riding himself, Rapha founder and CEO Simon Mottram explained his desire to see more people getting involved. 'Riding on my own or with others I find moments of perfect experience that make the ordinary extraordinary, that transform my daily life into something suddenly unforgettable,' he said. Across the globe, Rapha’s clubhouses will be putting ...

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