Rapha launches Custom - a design-your-own kit program

Sam Challis 6 Mar 2019 Rapha promises an easy-to-use design tool, low minimum orders, delivery within 8 weeks and discounts of up to 40% on large orders Stylistically questionable club kit may soon become a thing of the past as Rapha, the British brand with a reputation for tasteful design, rolls out its Custom kit program from today. For the last year, Rapha has been working with a select few clubs to develop and refine the process, which is based around applying your own take on a choice of several garments from Rapha’s Pro Team and Classic collections. The Pro Team collection is aimed at racier cyclists but the Classic collection features a more relaxed cut, so club cyclists of all shapes and sizes should be catered for. Rapha says the minimum order will be just five, so the Custom program could work for one-off events as well as larger ...

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