Preemptive strike against Trump tariffs benefits Light & Motion

MARINA, Calif. (BRAIN) — When Light & Motion saw rising tariffs on the horizon in the U.S.-China trade war, it was as clear as day what had to be done. With some parts of its lights assembled in China, Light & Motion moved that production segment to the Philippines about nine months ago . "We're not being impacted about what's going on with the tariffs, but we know our retailers are," said Tom Brady, vice president of marketing for Light & Motion. Most bicycle lights were subjected to a 10% tariff after Sept. 1. In addition, the company that began 30 years ago as a dive-light manufacturer said it has improved reatiler margins by 5-10%, depending on their order volume. "We're trying to do what we can to support the dealer," Brady said. "The great thing about our company is that we are diversified. Bikes are a percentage of our ...

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