Mavic and Enve could be sold by owners

Peter Stuart 6 Sep 2018 Parent company Amer wishes to sell its cycling division, which includes industry leading brands Mavic and Enve, amid declining sales French-brand Mavic and Utah-based Enve are likely to be sold by their parent company, Amer Sports, as the cycling division shows declining sales year on year, according to a new company strategy announced yesterday by Amer. Mavic, who supply numerous WorldTour teams and the GB track team, is one of the biggest brands in cycling, and showed healthy sales of nearly €140m as recently as 2015. It has also long-since been the iconic neutral service provider for the largest World Tour races. Mavic’s parent company bought Enve in 2015, when the company was thought to have a turnover of over €25m. Enve has historically been atop the luxury brands of the carbon wheel market, employing innovative aerodynamic designs developed in conjunction with British aerodynamicist Simon ...

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