Look enters e-road market with the e-765 Optimum

Look enters e-road market with the e-765 Optimum

Look has, perhaps expectedly, joined the e-road market with the e-765 Optimum range of electric bikes. SRAM Force AXS - wireless for the masses The Look 785 Huez is super light As a bicycle brand, Look is about as French as they come with a history stretching back 35 years to their early clipless pedals. Its pedals first won the Tour de France under Bernard Hinault in 1985 a year after they were launched. It wasn't long after, in 1986, that Look decided to go into producing bicycle frames. Its heritage is one rich with carbon, with both its bikes and pedals using the material as an integral part of their design. Currently, Look claims that 41% of the pro peloton uses its pedals. It also claims that it spends 5% of its turnover on R&D.; It holds 550 patents, sells one million pedals a year through 31,000 shops and ...

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