JRA with the Angry Asian: How much does ‘soul’ matter for bike brands?

Enthusiast cyclists often toss about the term “soul” when it comes to bike brands and bike models. Which brands have it, which brands don’t, which are lifeless manifestations of some random designer, engineer, or hedge funder who only cares about making another buck. A new direct-to-consumer bike brand named Viathon was just announced to the … The post JRA with the Angry Asian: How much does ‘soul’ matter for bike brands? appeared first on CyclingTips .

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