'It’S Not About Race Victories And Points, It’S All About Number Of Fans And Fan Engagement'

Jamie Finch-Penninger 14 Jan 2019 Rapha’s prescription for the ailing sport of road cycling is a dash of excitement, a sprinkle of authenticity and a commitment to an ‘alternative calendar’ of racing that will re-engage public interest. Simon Mottram, founder and chief executive of Rapha, was on hand at the launch of Education First to unveil both the new kit and the philosophy that underpins Rapha’s return to the men’s WorldTour. 'Racing is why I started the company,' said Mottram. 'I’ve done two races in my life, both cyclocross and I’m not very good. I’m not a racer, but I’m inspired by racing. That’s what got me into it and we’ve always been involved. 'We had the Rapha-Condor team for many years and they wore all black. It was a transformational thing for the scene in the UK and everyone went "oh look, cycling looks cool again".' A four-year stint ...

Read on Cyclist


More Like This

Card image cap

Education First to race penny-farthings as part of 'alternative calendar'

View
Card image cap

Rapha launches on Wiggle for first time

View
Card image cap

The state of racing: Momentum Sports co-founder Thierry Attias

View
Card image cap

Rapha to give $750k to grassroots with new charity foundation

View
Card image cap

Rapha to give $1.5m to grassroots with new charity foundation

View
Card image cap

Rapha launches Custom - a design-your-own kit program

View
Card image cap

Why we need to champion diversity in cycling

View
Card image cap

Rapha returns to the WorldTour thanks to new partnership with EF-Drapac

View
Card image cap

Rapha launches foundation with $1.5M marked for grassroots organizations

View
Card image cap

Pro kit what? In defence of wearing pro kit

View