Head masters: Inside Giro (video and gallery)
Sponsored 21 Sep 2018 In the 1980s Jim Gentes started a personal project to help better protect himself while riding. Article in association with Giro In the 1980s Jim Gentes started a personal project to help better protect himself and his friends while riding. It grew to become the world’s leading helmet brand. Article in association with Giro Words Stu Bowers Photography and video George Marshall The office space at Giro’s Californian headquarters is so bright and colourful it’s like being trapped in a bag of Skittles. Vibrant art and swathes of cloth Pantone charts adorn the walls, clothing samples fill hanging rails, shoe samples are piled on desks and mocked-up shop displays are loaded with Giro’s complete 2019 helmet range. An eclectic mix of road, gravel and mountain bikes lean against partitions and desks, and a good number of employees are still in their riding gear from this morning’s ...
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