Ford's 'Wheelswap' Experience Aims To Make Roads Safer For Cyclists

Ford's 'WheelSwap' experience aims to make roads safer for cyclists

As part of its new Share The Road campaign, motor company Ford has developed a virtual reality tool to give drivers and cyclists a taste of what inconsiderate road use feels like to each other. It claims that 70 percent of people who go through the VR experience display greater empathy to their driving or cycling counterparts. What's the best bike for cycle commuting? Top tips for cycling to work The close pass. The cut-up. The turn-without-indicating. Most cyclists have born the brunt of these bad driving habits and muttered a few choice comments under their breath at the driver: 'If they only knew what it was like they wouldn't do it!' 'Why are they risking my life for a few seconds advantage?' It's these hair-raising at best and potentially fatal at worst interactions that are captured in Ford's virtual reality WheelSwap experience. The idea is that if drivers experience ...

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