For bike makers, it's no longer all about speed

For bike makers, it's no longer all about speed

Imagine a world where every cyclist has their place. In this fantasy land there are bikes, clothing and even other riders there to maximize your individual way of rolling around on two wheels. Now for the good news, you don't have to imagine it, it already exists. For way too long, most bikes were built chasing the same carrot of winning races. Every year new models got lighter, stiffer, and supposedly faster. The metrics of fun were sadly boiled down to numbers on a scale and who was in front of, or behind, you at the town limit sign, top of the hill or end of the ride. Why obsessing over stats takes all the fun out of riding Is your training sucking the fun from cycling? Cycling niches are getting too niche There's more than one way to ride It's taken a bit longer than many would have liked, ...

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