Felt refreshes its brand, launches new dealer education platform

The old Felt logo.

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles has rebranded, with a new logo, new corporate colors, and a new website. The company, which was acquired by Rossignol Group early last year , also has a new dealer education platform, developed with Myagi. "We're thrilled to be taking the Felt brand in an exciting new direction, one that highlights our company's Southern California heritage and long-standing commitment to providing riders with innovative products and the best technologies that enhance the riding experience," says Eric Sakalowsky, Felt's VP of global marketing. "Our new F-wing logo and colors are fresh, modern, and evocative of the performance mindset the brand has. We want to re-invoke Felt's creative spirit and underline the fact that the brand is reshaping itself to be synonymous with the speed, flow, and sense of freedom that one feels while riding a bike. Our new look and feel will help ...

Read on Bicycle Retailer


More Like This

Card image cap

Yamaha hires field marketing and sales reps for its Power Assist Bicycle products

View
Card image cap

Osprey Packs aiming for No. 1 spot in IBD hydration market

View
Card image cap

New Belgium taps Brooklyn Bicycle Co. to provide its newest cruisers

View
Card image cap

Rick Vosper: OK, so we have 7,000 bike shops. Now what?

View
Card image cap

Specialized recalling 2018 Allez bikes due to fork defect

View
Card image cap

Batch Bicycles unveils new Lifestyle Bike model

View
Card image cap

The Ross family wants to bring back its bike brand. The brand's owner says it never went away

View
Card image cap

RockyMounts plans move from Boulder to Grand Junction, Colorado

View
Card image cap

Huffy rolls with the times

View
Card image cap

Asheville Bicycle Company re-opens as Giant Partner Store

View