Endura sells to Pentland Brands, owner of Mitre and Canterbury
Joe Robinson 20 Mar 2018 Clothing brand will remain in Scotland but now owned by Pentland Brands Scottish cycling clothing brand Endura has been bought by Pentland Brands, the company behind such sports brands as Speedo, Mitre and Canterbury. The acquisition sees Endura joing the Pentland Brands portfolio although directors Jim McFarlane and Pamela Barclay will continue to head the buisness. Endura will be the first venture into the cycling market for Pentland Brands, a company that has hugh ambitions of acquiring more brands that show a potential for huge growth within the future, Endura being chief among that list. While Pentland will assume Endura, the small operation that supplies kit for WorldTour team Movistar will continue to operate from its Scottish base in Livingstone. It was this willingness from Pentalnd Brands to continue work within Scotland that saw McFarlane listen to offers. 'Endura has been my life for 25 ...
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