E-bike brands look to powersport dealers to reach dirt bike enthusiasts — and more

Some view powersport dealers as an gateway to the transportation market. KISSIMMEE, Fla. (BRAIN) — Several e-bike brands are looking to powersport dealers as retail outlets, especially for electric mountain bikes, which are becoming a hit with off-road motorcycle racers. And at least one brand, Specialized, sees powersport dealers as a way to establish themselves in the bike transportation market. E-bike sales through powersports dealers are still relatively small and suppliers — including Specialized, Giant, Yamaha, and the Alta Cycling Group brands of Raleigh, Haibike and iZip — are being careful to avoid upsetting their existing bicycle retailer network even as they cater to the unique needs and expectations of dealers accustomed to programs that vary significantly from the IBD industry. "This is not an indictment of the IBD," said Saul Leiken, who manages Specialized's e-bike program in the U.S. "But we think the opportunity for electric bicycles as transportation ...

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