Distributor Saddleback partners with Lotto-Soudal's helmet supplier HJC

Distributor Saddleback partners with Lotto-Soudal's helmet supplier HJC

George Smith 1 Sep 2019 UK cycling company now in position to supply a head-to-toe getup at WorldTour level Saddleback has announced a new partnership with Korean helmet brand HJC, which will launch with an all new line-up, looking to lead advances in safety, aerodynamics and ventilation. This venture marks a turn for HJC’s direction, with the company having made a name for itself primarily manufacturing motorcycling helmets since the company's inception in 1971. However, the recent partnership with professional cycling team Lotto-Soudal highlights its commitment to the sport, and it was its Adwatt helmet that was worn by Victor Campanaerts when the Belgian set a new UCI Hour Record earlier this year. 'HJC has a long history of making quality motorcycle helmets which involved helmet technology, experience in sales, production capability and promotional expertise,’ said HJC sports division director, Mr Choi. ‘However, as HJC is relatively new in the ...

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