Blow By Blow: Inside Silca

Stu Bowers 4 Oct 2018 Silca is the 101-year-old Milanese bicycle pump brand that almost ran out of puff, but is now getting its second wind in Indianapolis Words Stu Bowers Photography Rob Milton Josh Poertner’s lunch is getting cold. The president of pump manufacturer Silca is too busy telling the story of how he came to own a brand that began life in Milan in 1917 and which now resides in a small, square building on the outskirts of downtown Indianapolis, USA, just across the street from the cafe in which we’re sitting. ‘So here’s the thing,’ he says. ‘You know Zipp wheels, right? The company used to be based about a mile from here, and when I was technical director there, the weird thing was that I never really got to meet people from around the industry, because we did almost everything ourselves. ‘But one thing we did ...

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